One of my tennis buddies is the service department manager for a large GM dealership. He picks up my Denali and brings it back whenever I need service. It's a pretty sweet deal.
So last night when he brought it back we were chatting in the driveway for a few minutes. Terry says, "I am advertising oil changes for $18.95 and beating the big chain oil change stores big-time and they charge $39.95 like it's a great deal."
So I asked him, "So what's the problem besides not making any money on it? Are you getting lots of new customers?"
He said, "No! My problem is that even though I am mailing post cards and running ads, people still don't know that I have this great deal."
It's an "ah ha moment" isn't it? You have a great product or great service but unless people know about it, so what? Effective marketing is the key.
So last night when he brought it back we were chatting in the driveway for a few minutes. Terry says, "I am advertising oil changes for $18.95 and beating the big chain oil change stores big-time and they charge $39.95 like it's a great deal."
So I asked him, "So what's the problem besides not making any money on it? Are you getting lots of new customers?"
He said, "No! My problem is that even though I am mailing post cards and running ads, people still don't know that I have this great deal."
It's an "ah ha moment" isn't it? You have a great product or great service but unless people know about it, so what? Effective marketing is the key.
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