I bet you see the same ads I do for Geico, Allstate, Progressive, Nationwide, Farmers and others who say that you can save $400 --- or whatever--- by switching to us.
How can they all say that? How can they be right? What happens when you call up?
Frankly, I don't know what happens when you call up. But one thing I do know: None of them are the least expensive for good coverage. My personal experience is that I have gotten the best coverage for the best price from a company who is large but does not run those kinds of braggadocio.
But, that kind of marketing obviously works. I don't like it, however; and I do not encourage it. Whatever kind of business you are in, it's likely there are the same kind of boasters running the same kinds of ads who are really selling less for more.
Another example is eye glasses. A recent report showed that the companies advertising glasses at bargain prices actually don't have bargain prices at all once you get to their store. In fact, your local optometrist or ophthalmologist probably has the best combination and price and service.
I think the lesson is that your marketing should be honest and emphasize your core values....the benefits of your products or services. It can be funny, eye-catching or thought provoking, just make it honest.
How can they all say that? How can they be right? What happens when you call up?
Frankly, I don't know what happens when you call up. But one thing I do know: None of them are the least expensive for good coverage. My personal experience is that I have gotten the best coverage for the best price from a company who is large but does not run those kinds of braggadocio.
But, that kind of marketing obviously works. I don't like it, however; and I do not encourage it. Whatever kind of business you are in, it's likely there are the same kind of boasters running the same kinds of ads who are really selling less for more.
Another example is eye glasses. A recent report showed that the companies advertising glasses at bargain prices actually don't have bargain prices at all once you get to their store. In fact, your local optometrist or ophthalmologist probably has the best combination and price and service.
I think the lesson is that your marketing should be honest and emphasize your core values....the benefits of your products or services. It can be funny, eye-catching or thought provoking, just make it honest.
No comments:
Post a Comment