I just read again about how many times a prospect has to see or hear your message before they commit to a purchase or engagement. 8 is what I just saw a few days ago.
Some say 5 or 6. Some 10 or more. So, let's say 8. That means you need to craft 8 messages delivered over an appropriate length of time for your business.
By the way, the chances of success after 1, 2 or 3 contacts were just abysmal. In case you were thinking of 'giving it a try' for a couple times.
Whether it's coffee, automobile services, honey, printing, condos, decorative accessories, furniture, non-profits or log homes [all companies I have worked with], you need to develop a series of messages that keep your product or service in front of prospects on a regular basis.
I am in the process now of developing 8 messages for log home dealers to send to prospects. If that's your business, let me know if you would like to participate in this program.
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