Your Buiness Card Is Crap

I ran across this today. Check out this YouTube Video. It's a bit 'over the top,' I admit. But, there are some good points here.

1. You should --- you must --- have a good business card.
2. Your business card is not just transportation for your contact information. People look at the transportation too. Is it a jalopy? Is it a Cadillac? Is it clean and nice? Does it look like you built it yourself or does it look professional?
   
3. Do you want to do business with the person represented by that card? Does it convey success?

Some things I do not necessarily agree with:

1. Your card should be an odd size.
2. It should cost a lot of money.
   

Here's what I think you should do:

1. Get a nice logo and card design. Whether a friend does it who is competent or you hire someone to do it. Do it! It does not cost a lot.
   
2. Use both sides of your card to provide your prospect with more information so that your card is valuable enough to keep.
   
3. Make sure the card explains clearly what you do.
   
4. Make it easy to read. No tiny print. Do not have text going sideways or in different directions on your card. Good contrast is important to good readability, too.
   
5. If you print it on your home computer printer, be sure it's a good one. But better yet, go online to someplace like Vista Print and have it professionally printed on the best paper you can.
   

By the way, it did make me think about my card, too. I am going to make mine better. It's the cheapest thing you can do to make you and your business look like the quality company that you are.